Authors: Forrest, David; Alagic, Dika

Source: The Journal of Gambling Business and Economics, Volume 1, Number 1, February 2007 , pp. 57-68(12)

Lotto Extra was offered as part of the United Kingdom National Lottery’s portfolio of games between 2000 and 2006. A demand model for the game is estimated and used to illustrate a discussion of why sales of the game fell steadily to the point where it was no longer viable. Emphasis is placed on the lack of minor prizes and the long sequences of weeks when no one won the jackpot (and only) prize.